Need Proof That Internet Marketing Is Working? Look At The Music Industry

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If you need proof that Internet marketing is absolutely necessary, look no further than the music industry. According to 2014 Nielsen survey, two out of three Americans stream music on the Web weekly, and the demand for Internet-based music sales increased by 60% last year. These are impressive numbers, demonstrating the shift from brick-and-mortar to Internet shopping. With the vast potential of Internet marketing, one question remains: What is the secret to successful and creative Web design?

Take Advantage Of Current Trends

In addition to tools like digital marketing certifications, some know-how and in-depth knowledge of trends is always a plus. For example, just about anyone can tap into the online music industry’s success up to a point. “A Nielsen study from 2014 found that 23% of total U.S. music listening occurs in cars, 16% happens while working, and 15% while doing chores,” The Business Journals report. So what? So take advantage of that! Internet streaming sites are some of the best opportunities for ad placement — in terms of more traditional Internet marketing and mobile Web design and marketing strategies.

If direct ads on streaming sites do not fit into your budget and Web design packages, consider similar alternatives, like re-targeted advertisements (advertisements that appear on pages based on users’ browsing history). This can get your ad up on Pandora, Spotify, I Heart Radio, and YouTube — and at a considerably lower cost.

Keep It Interesting

What are the best Web design tools? How important are blogs? How important is search engine optimization (SEO)? Okay, yes, SEO is important (there are over 600 billion searches worldwide each month!), and blogs help tremendously — averaging a 343% increase in indexed pages. But the most important thing is keeping it interesting and reaching as many customers as possible. If that means talking about #thedress or not-so-subtly inserting lolcats pictures into your blog posts, if you can keep it mostly relevant and capture readers’ attention, do it.

The best digital marketing certification programs or digital marketing certified professional can agree on a few points: Internet marketing is important. Find out how to tap into current news cycles and trends, and keep content interesting whenever possible.