Why Social Media And IT Are Web Marketing Essentials

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What is the key to success online? For the best results, combine small business Web design with carefully managed IT services and a strong Internet marketing strategy. While most business owners have made their peace with this combination, many of them are still slipping up in one particular area of Web marketing: social media. Businesses make all kinds of mistakes on social media — from neglecting it altogether to getting a little too chummy with their thousands (or millions) of followers.

A General Rule Of Thumb For Successful Social Media Marketing

There are a few quick guidelines for social media: One, make certain to sign up for Twitter and Facebook and post at least biweekly. Two, if you wouldn’t say something to your boss and/or grandmother, there is a pretty good chance it does not belong on social media. The slew of profanities doled out by Amy’s Baking Company in response to criticism on the business’ official Facebook page is just one example of what not to do. Whenever possible, keep posts relevant and lighthearted. And remember how social media can factor into search engine optimization, AKA “SEO” for small businesses: companies that blog have 434% more indexed pages, there are 100 billion global searches per month, and posting blog links on social media can help companies reach even more people.

Where Managed IT Services Come In

Many business owners overlook a small — but important — detail. IT managed services providers can help maintain appearances every step along the way. Keep in mind that the last thing you want to do is to link to a dead image or a dead link on social media. This results in pretty much immediate judgement about your company, and, of course, it’s not good. Managed IT services can ascertain that everything from homepages to months old blog posts remain in working order. Three-quarters of all Web visitors will form impressions based on Web design and functionality, so staying on top of things is vitally important.

When it comes to company reputation, remember: it’s all about appearances. Keep your business successful with appropriate social media marketing and carefully managed IT.